New True Temper® Website Offers Innovative Resources for Customers
CAMP HILL, Pa. (April 19, 2016) — The AMES Companies, Inc., the leading American manufacturer and global provider of lawn and garden products and jobsite tools, today launched a newly designed website for True Temper, its brand for non-powered lawn, garden and snow removal products. The site communicates the company's new branding and includes new content and imagery, its latest tool innovations, information about the brand's heritage and guidance for selecting the right tools for tasks. True Temper's roots reach back to 1808 in America, and the site reflects the growth of the brand today.
"True Temper hand powered lawn and garden tools have been trusted for over two hundred years and we never stop innovating to make gardening and DIY projects easier for our customers," said Karen Richwine, director brand marketing at The AMES Companies. "The website is the culmination of our new branding and innovative products in the long handle garden tools, wheelbarrows and snow tools categories."
The new website is a user-friendly resource that guides visitors through choosing the right tools needed to tackle any project. The Tools section includes detailed information for Lawn and Garden, Snow Removal and Wheelbarrows, allowing users to view different categories of these tools, with additional information about the features and benefits of each tool. The Tools for Tasks
TM section allows users to select specific tasks, such as digging a hole or edging beds, and view the tools needed to get the job done. Customers can also get tips from professionals by visiting the Projects section of the website, which highlights key gardening and seasonal tasks and provides easy, 1-2-3 step instructions for completing projects.
For more information, visit the True Temper website at www.true-temper.com.
About The AMES Companies, Inc.
The AMES Companies is a wholly owned subsidiary of Griffon Corporation (NYSE: GFF) and is the leading, as well as the largest, manufacturer of lawn and garden tools in the U.S. The company is headquartered in Camp Hill, Pennsylvania, and manufactures and markets a wide variety of lawn and garden tools for homeowners, jobsite tools for professionals and outdoor lifestyle products. Brands include AMES®, True Temper®, Razor-Back® Professional Tools, Jackson® Professional Tools, Southern Patio®, UnionTools®, Dynamic Design®, Garant®, Westmix™, Kelso™, Cyclone® and Northcote™. Available at retailers around the world, The AMES Companies product offerings include long-handled tools, wheelbarrows, carts, hose reels, hoses, snow tools, hand tools, striking tools, planters and outdoor accessories. For more information, visit http://us.ames.com/.
Public Relations Senior Manager at Planit